If you've been following us for a while or browsing our shops, you may already have noticed something: we don't operate under one single, huge name – instead, we've divided our world into three strong pillars: Interfloh, Alaner Store and MoJamba. But why, exactly? In this post, we take you behind the scenes of our company strategy and explain why this three-way split is our greatest advantage (and your gain).
The reality of e-commerce: why you don't put all your eggs in one basket
To answer this question, we need to let you in on a few secrets. We love the market for vaporizers and innovative lifestyle accessories. But anyone working in this industry knows: it is strictly regulated.
From advertising guidelines on social media to strict requirements from payment providers to complicated platform rules – the restrictions in this area are enormous. If we bundled our entire, wide-ranging assortment under a single domain, the risk would simply be too great. In the worst case, a small policy change at Google or Facebook could paralyze the entire company.
That's why we decided to position ourselves more broadly and more intelligently. Our solution is a family of brands in which each member has a very clear role. This way, we can always offer you the best service and the greatest products without taking unnecessary risks.
How our three brands work together
Each of our brands has its own identity and purpose. Here's what our setup looks like:
1. Interfloh: the mothership
As mentioned in the first blog post, Interfloh is our DNA. Here, where it all began back then with the InterFloh-Multistore, beats the organizational heart of our company. Interfloh is the foundation on which our projects stand. It is the home of our know-how, our company history and this blog – the headquarters that pulls the strings for our shops in the background.
2. Alaner Store: the reliable all-rounder
Alaner Store is our broad marketplace. Here you'll find a diverse, carefully selected range for everyday life. Alaner Store operates in classic, unproblematic e-commerce segments. It benefits from our many years of logistics and service experience and offers you a smooth, secure and fast shopping experience for things outside our special niche.
3. MoJamba: our lifestyle brand for mindful enjoyment
And then there's MoJamba. MoJamba is truly close to our hearts and our creative playground for vaporizers and smoking accessories. Because this brand operates separately from Alaner Store, we can dedicate ourselves fully to our community here – without compromise.
MoJamba is far more than just a shop. It's a brand full of innovations:
Rent-A-Vap: Why always buy right away? With our unique vaporizer rental program “Rent-A-Vap”, you can test high-quality devices flexibly and easily. It's sustainable, customer-friendly and revolutionizes access to this technology.
Premium longpapers: We've developed our own stylish MoJamba longpapers, which not only look fantastic but also meet the highest standards of quality and burn behavior.
The “Scoop”: We've always been pioneers. Back in 2013, we developed, produced and successfully launched our own in-house invention called the “Scoop”. A smart tool that still makes our customers' everyday lives easier today and shows how much practical experience goes into MoJamba.
Together we are strong
In the end, it's like a good toolbox: you don't use a hammer to drive in a screw.
By dividing into Interfloh (strategy & history), Alaner Store (generalist) and MoJamba (specialist & lifestyle), we can react flexibly to market conditions, comply properly with platform requirements and offer you exactly what you're looking for in every area.
We are proud of this development and delighted that you are part of this journey. Drop by MoJamba or the Alaner Store and discover how much passion goes into each of our brands! You'll find vaporizers and accessories right here in the InterFloh range.